''I've Seen Some of My Friends Get Caught In That''
West Coast rhymer Kendrick Lamar has become one of hip-hop's brightest stars over the past year. Despite his ever-growing visibility, the Compton native says that he isn't too interested in increasing his social media presence. Lamar says too many artists get sucked into oversharing and the various platforms can be a double-edged sword.
"That's why I try my best to stay away from social media as much as possible," he told Interview Magazine. "When you go on your Twitter or look down your Timeline and it's all great positivity--I love that. But at the same time, it can really divert you from what your purpose is or what you're trying to do. And I've seen artists get caught up in that. I've seen some of my friends get caught in that. Whether you're a small celebrity or a grand celebrity, it really triggers something in your brain, seeing all that stuff . . . So I'm real aware of it."